Eurotux aligned with IT trends for 2021
Eurotux is aligned with the main market trends for 2021, defined by IDC and Gartner. Both market research companies base their forecasts on the scenario imposed by the COVID-19 pandemic and Eurotux has implemented strategies to assertively respond to the challenges the market and companies face this year.
- Cloud computing: according to Gartner, 40 per cent of organisations will have part of their teams teleworking in 2023, a reality that imposes an additional responsibility on the available infrastructures: to guarantee the technical conditions necessary to ensure employee productivity. This trend also makes clear another conclusion that the market itself has been revealing – the demand for cloud computing will increase. In this scenario, companies will need to store more and more data, so the demand for outsourcing cloud services tends to increase – whether public, private or hybrid clouds. These services are closely linked to security solutions that should complement them. Companies such as Eurotux are specialized service providers in the implementation of cloud platforms which allow companies to be more agile and provide superior capacity for secure data storage. Eurotux is prepared to improve infrastructure resilience with permanent monitoring, support and proactive maintenance services.
- Cybersecurity: in 2020 we will see a considerable increase in cybersecurity threats to organisations and users. The teleworking scenario has enabled new entry points into company networks – through the endpoints of employees working from home – and many of the company’s assets are now outside the physical perimeter of the organization, an argument that imposes new challenges in terms of cybersecurity. Eurotux is a partner in the provision of uninterrupted Security Operations Software (SOC) services or the implementation of security technology solutions that ensure secure remote access and zero trust solutions, among others.
- Accelerating digital transformation: technology was not only part of the response that companies made to the challenges imposed by the pandemic, but is also an enabler of new operating models and different approaches to the market. The integration of application platforms and software within companies is an essential argument to increase the pace of implementation of digital acceleration strategies. Eurotux presents itself as a catalyst for this change and as a partner for organizations in different degrees of digitalization. With Eurotux Enterprise Integrator, it is possible to install connectors for each of the customer’s existing applications to facilitate communication and productivity within the company.
- Improved AI experiences: take the scenario imposed by the COVID 19 pandemic and its implications for people’s daily lives. Online shopping has skyrocketed and increasing demand for simplified and fluid online shopping experiences has prompted more and more companies to invest in enhanced user experiences (UX). AI-enabled solutions will during the year enhance this online shopping experience by offering personalised customer journeys. According to the latest Gartner report, 85% of customers will shop without any human contact and are looking for experiences that involve, besides a good consultation and purchase experience, logistics services, payments, delivery and return tracking. For companies which provide IT outsourcing services, such as Eurotux and its subsidiary Dipcode, this reality opens up prospects for greater collaboration, since few organizations with e-commerce businesses have the necessary skills to implement AI-based services.
- Progressive Web Apps: with the increasing demand for a better user experience, there is a growing need for PWAs. Companies will increasingly look for partners that can deliver PWAs and meet the growing demands of their customers.
Ricardo Oliveira, Consulting Services Director at Eurotux, says that “companies face a scenario of rapid technological growth, and should see investment in digital transformation as an investment in their future”. Ricardo also states that “the use of IT Outsourcing companies ensures that companies can respond assertively to all digital changes with skills that they do not have within the organization. This allows them to combat the shortage of in-house talent and to count on the collaboration of companies with a deep know-how in the areas where they operate, ensuring better prospects for the future of their business”.