Eurotux trends for 2023
Eurotux has its business aligned with the main market trends for 2023.
Eurotux is prepared to respond to market challenges, even in a delicate global context in economic and geopolitical dimensions. Not all countries have yet recovered from the crisis caused by the pandemic and another crisis has already arisen with the Russian invasion of Ukrainian territory.
In recent years, the information technology (IT) market has grown exponentially, partly as a consequence of the confinement that has characterised recent years. This development will continue. The role of digital will gain more relevance for the competitiveness of both organisations and nations in the coming years. According to IDC, despite the adverse environment, the Portuguese investment in digital transformation will grow more than 16% in 2023. Eurotux presents what it considers to be the main IT trends for 2023:
Outsourcing: IT outsourcing, or the outsourcing of IT services, will continue to grow. Even because, in the aftermath of the pandemic, what was considered an emergency, has become business as usual. Outsourcing has proved to be an important resource in the universe of human resources, IT and, unbelievably, also in the world of organised crime. To give just one example, cybercriminals are turning to outsourcing to operationalise large-scale ransomware attacks. In organisations, workers want to continue working remotely or on a hybrid model. Three out of four employees in the European Union want to continue working from home.
Eurotux has recently launched Trust by Eurotux, a service which aims to combat small businesses’ dependency on the technician/IT manager. Trust by Eurotux offers the necessary flexibility to respond to all work models (traditional or hybrid) and to all task volumes, with a totally adaptable offer that involves allocating Eurotux resources according to the client’s needs.
Cybersecurity: Cybersecurity must continue to evolve to respond to increasingly sophisticated cyber threats. Threats are constantly renewing themselves. According to the United Nations there was a 600% increase in the number of malicious emails during the pandemic. Cybercriminals do not intend to give up and will continue to look for ways to circumvent the most robust security measures. Ransomware will continue to be one of the biggest cyberthreats to organisations, due to a very high capacity for cybercriminals to reinvent extortion tactics.
To that end, the number of available security jobs is growing at three times the rate of other technology jobs. According to Gartner, cybersecurity assurance will increasingly become a criterion for vendor selection. By 2025, 60% of organisations will consider cybersecurity risks as the primary determinant in their decision to do business with other organisations.
Digital Trust: Diversification of applications, devices and technologies is at the heart of one of the strong trends for 2013 and beyond. Trust must be earned through innovation to counter increasingly complex threats with increasingly credible narratives.
Recently in Portugal, a sophisticated attack managed to use the phone numbers commonly used by banks and other brands, with the aim of deceiving consumers. Companies should be aware of new types of attacks that, like this one, no longer use emails or other usual means to harm users. 2023 will bring new challenges in the area of Digital Trust, challenges in which technology must respond as quickly as possible to emerging threats to create a secure and trusted digital world and help businesses.
Solutions such as the Security Operations Center (SOC) are designed to help do security monitoring and to respond assertively to cyber threats, mitigating risks and eliminating any gaps that may facilitate attacks. In addition, this service’s customers have access to Eurotux professionals with constant training and updated skills to respond to the latest cyber threats.
Cloud: Cloud computing is no longer a ‘new technology’ to watch out for, having gone mainstream. Major platforms such as Amazon Web Services (AWS), Microsoft Azure and Google Cloud dominate the market. However, there is still room for growth in cloud computing adoption as more and more businesses migrate their solutions to the cloud environment. Within the cloud universe, the big trend to watch out for is cloud infrastructure management technology on the client.
Eurotux has a proven track record in cloud infrastructure implementation and management, with specialized teams and a proven track record in AWS, Azure or GCP.
These are some of the IT trends for 2023. Artificial Intelligence and machine learning will continue to gain more space, as well as all themes that have to do with the metaverse (augmented and virtual reality) and immersive experiences. Eurotux prepares a year 2023 with answers to the main challenges and with the necessary skills to follow these and other trends.